Economics

What Percentage Does Turo Take? Why There Is No Single Answer

It is the first question every prospective host asks and the one that gets answered badly most often, usually with a single confident percentage lifted from a video. The real answer is that your plan sets a band rather than a number, your guests' booking habits decide where inside it you land, and the figure moving through most hosts' spreadsheets is somebody else's.

Search for what Turo takes and you will get a number. It will be stated plainly, it will sound authoritative, and there is a good chance it does not apply to you — because the share Turo keeps is not a fixed platform fee. It is the price of the protection level you selected — and since 2026 it also moves with how far in advance each trip was booked.

It is a choice, not a fee — and not even a single number

Turo offers hosts a set of plans that differ in how much protection you get when something goes wrong. The trade is consistent in shape: more coverage means Turo keeps more of each trip; less coverage means you keep more and carry more risk yourself.

Turo's Terms of Service confirm the architecture — host earnings plans and guest protection plans are separate mechanisms, available in a defined set of countries, and eligibility depends on complying with the Terms. What the Terms do not do is publish the rates, which is the first clue that any article quoting you a single number is quoting something that moves.

And since 2026 it moves twice. Turo retired the old flat three-tier structure, and host share now varies by booking lead time within each plan. The same car on the same plan pays you a different share depending on how far in advance the guest booked — the longest lead times pay the most, and last-minute bookings pay the least.

So your plan does not set your percentage. It sets a ceiling, and your booking mix decides where inside that band you actually land.

Nobody charges you a Turo percentage. You picked a band, possibly years ago, and your guests' booking habits have been choosing your number within it ever since.

Why no honest article can give you one number

Four reasons, and all of them apply at once:

  • Plans differ. The whole point of having tiers is that hosts on different tiers keep different shares.
  • Lead time differs within a plan. Since the 2026 change, the same plan pays you differently depending on how far ahead the trip was booked. Two hosts on identical plans with different booking patterns keep different amounts.
  • It changes. Turo revises plan structures and names over time — the 2026 restructure is the proof. A blog post from two years ago describes a menu that no longer exists.
  • Country matters. The Terms scope these plans to a specific list of countries, and the arrangements differ between them.

So the number in your head came from a video, a forum post, or a friend — and it belongs to whoever said it, on their plan, with their booking mix, in their country, in whatever year they said it. That is a bad foundation for a purchase decision, which is exactly what it usually gets used for.

Where to find your actual number, in about two minutes

Do not look it up. Read it off your own record — and because of the lead-time tiers, one trip is not enough:

  • Open your Turo earnings statement. Take a completed trip. Compare what the guest was charged for the trip against what was paid out to you.
  • Do it across a representative run of trips, not your best one. Trip length, extras, delivery and tolls move any single trip — and lead time moves the share itself. A trip booked a month out and a same-day booking will not show the same percentage on the same plan.
  • What you want is the blended figure: total paid out across those trips divided by total charged. That single number already contains your real booking mix, which is exactly what a projection needs.
  • Check your plan setting in your host account too, so you know which band produced it.

What you get is not an internet number and it is not a tier off a chart. It is your effective share — your plan, your guests' booking habits, this year. That is the figure that belongs in any model you build.

How the choice actually changes your economics

The plan decision is usually framed as an insurance question. It is really a question about which risks you can absorb without it hurting.

Keeping more of each trip raises revenue on every single booking, predictably, forever. It also means that when a claim lands, more of it is yours.

Keeping less buys you a smoother distribution — you give up a slice of every trip to make the bad month less bad.

Which is correct depends on things that are specific to you:

  • How many cars you run. One vehicle means one claim can wipe out a year. Across a larger fleet, incidents average out and self-insuring more of the risk becomes rational rather than reckless.
  • What the vehicles are worth. Damage to an expensive car is an expensive claim.
  • Your cash position. Protection is worth most to the host who cannot comfortably write the cheque.
  • Your actual claim history. Not your fear of claims — your record. Most hosts have never counted.

That last one is where this stops being a philosophy question. If you know what claims have cost you per vehicle per year, the comparison against the share you are giving up becomes arithmetic. Most hosts are guessing on both sides of it.

The mistake that costs the most

It is not picking the wrong plan. It is picking once and never revisiting it.

The right answer at one car is often the wrong answer at eight, because the argument for buying protection weakens as incidents spread across more vehicles and your ability to absorb a single bad month improves. The plan you selected as a nervous first-time host may be quietly costing you a slice of every trip years after the reason for it stopped applying.

The second mistake is modelling a purchase on a share you did not verify — which turns a small error into a decision. If your real share is lower than the number in your spreadsheet, every projection you have built is optimistic by that difference, on every car.

And there is a third, which the 2026 lead-time tiers created: treating your share as fixed when part of it is now an operational variable. If longer lead times pay you a better share, then anything that pulls bookings further forward — a longer minimum, calendar availability further out, pricing that rewards early commitment — raises your effective share without you changing plan at all. Most hosts have never looked at their booking mix as something they can influence.

Where Fleconomy fits

The free acquisition calculator has an editable Avg Host Share field for exactly this reason — it ships with a starting value, and the first thing you should do is replace it with the figure from your own earnings statement. Leaving the default in place is the most common way a projection ends up describing somebody else's business.

Inside Fleconomy IQ, the trip data you import carries what you were actually paid, so the effective share stops being an assumption and becomes a measured number — blended across your real booking mix rather than read off a tier. The in-app earnings-plan comparator goes further and models the 2026 structure directly: the share at each lead-time band, your own mix across those bands, and the resulting effective rate, set against the damage exposure each plan leaves with you.

Paired with claim history per vehicle, that turns the plan question into the comparison it should always have been: what this plan costs you across every trip you actually take, against what claims have actually cost you.

None of that tells you which plan to choose. It tells you what you are currently paying for the one you have — which is the part almost nobody knows.

Frequently asked questions

What percentage does Turo take from hosts?

There is no single figure, and since 2026 there is not even a single figure per plan. Your host plan sets a band — more protection means Turo keeps more of each trip, less coverage leaves you more and pushes more risk onto you — and within that band the share varies by how far in advance the trip was booked, with the longest lead times paying the most. Rates also change over time and differ by country. The only number that applies to you is your blended effective share: total paid out across a representative run of completed trips, divided by total charged.

How do I find out my actual Turo host share?

Open your Turo earnings statement and compare what guests were charged against what was paid out to you — across a representative run of trips rather than one. Length, delivery, extras and tolls move any single trip, and since the 2026 change booking lead time moves the share itself, so a month-ahead booking and a same-day one will not show the same percentage on the same plan. Divide total payout by total charged; that blended figure already contains your real booking mix, which is what a projection needs.

Can I change my Turo host plan?

The plan is a setting on your host account rather than a fixed platform fee, so it is a decision you can revisit. Most hosts never do — and the plan that made sense with one car often stops making sense across a larger fleet, where incidents average out and absorbing more risk yourself becomes rational. There is a second lever too: because share now varies by booking lead time, anything that pulls bookings further forward raises your effective share without changing plan at all.

Does Turo pay hosts less for last-minute bookings?

Since the 2026 restructure, host share varies by booking lead time within each plan: trips booked furthest in advance pay the highest share and last-minute bookings pay the lowest. It means two hosts on identical plans can keep different amounts purely because their guests book differently — and it makes booking lead time an operational lever, not just a scheduling detail. Anything that pulls bookings further forward improves your effective share without a plan change.

Should I pick more coverage or a bigger share of each trip?

It depends on how many vehicles you run, what they are worth, whether you could comfortably absorb a bad claim, and what claims have actually cost you historically. Keeping more of each trip raises revenue on every booking forever but leaves more of a claim with you. More coverage smooths the distribution at a permanent cost per trip. The decision becomes arithmetic rather than instinct once you know your real per-vehicle claim cost — which most hosts have never counted.

Use your number, not the internet's

A projection built on somebody else's host share describes somebody else's business.

Free Turo calculator, no signup. Put your real share in the Avg Host Share field and see what changes.

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